Our Process

Underground Web Lab Flask Icon

AKA: The Lab

This is where the magic happens. Hours of coffee-fueled research and experimentation distill down to beautiful, simple, elegant solutions. Our lab is where we discover cutting edge technologies and paradigms and put them to work for you.

Underground Web Lab Discover Icon

Discover

Research, Content Strategy, Information Architecture

Before hitting the lab, we begin with you. We take time to understand your business goals and your audience. We implement a human-centered approach, where we ask questions, identify key points, understand user needs, and develop a strong research foundation for our deliverables.

Underground Web Lab Design Icon

Design

Wire-frames, User Interface, User Experience

We are not just pixel pushers. We fill notebooks and whiteboards full of ideas and sketches. Your brand is your greatest asset. It creates value, trust, and communicates meaningful stories to your users. Each brand experience is cohesive, unique, and professionally executed across all interfaces. From desktop to mobile, print to email, we cover all the bases.

Underground Web Lab Develop Icon

Develop

Full Stack, Modern, User Friendly

The design encapsulates your business, the code encapsulates the design. This is where we implement the most effective, efficient, and elegant tools to bring your ideas and needs to fruition. Every semicolon and bracket counts., no cookie cutter code here.

Underground Web Lab Devliver Icon

Deliver

Testing, Training, Casual Conversations

Everything that leaves our lab is polished to perfection. Deep testing and review ensure a seamless launch. We also offer a hands-on training session to make sure you know your product like the back of your hand. If you ever have a question, we’re just an email away.

Let's get to know
each other

We're constantly looking for exciting new projects to work on. Do you have a great idea that will put us to the test? Awesome! Le'ts find out if we'd make a good fit.